Ninety percent of all book sales are from less
than ten percent of all books published in a year. Of the hundreds of thousands
of books published annually, how do you make sure your book is one of those
received by the market as certified hits? The answer is a well-planned and
brilliantly executed marketing plan.
In light of this fact, many book marketing
services have mushroomed over the years, all promising the best marketing
schemes to take your book on top of that bestseller list. But how do you choose
which book marketing service is most effective? Read further to find out.
The top book marketing service employ the most
effective book-selling strategies known traditionally and innovate new
marketing schemes that go with the tide of change the world has seen over the
years. They offer a broad array of marketing services ranging from the writing
of press releases announcing your book to creating customized flyers to setting
up book signing events. Some book marketing services even have specialized
teams to take care of public relations to further publicize your book. Others
provide a list of popular book contests you can enter your book in, to earn
more recognition and boost the good reputation of your book. Some have links
with groups organizing book shows where you can exhibit your work and still
others arrange for speaking engagements so you can personally promote your
book.
In choosing the most effective book marketing
service, take note that they include not only the above mentioned options but
also take advantage of the flourishing technology your potential readers
frequently access. You must have noticed how pages in social networking sites
such as Facebook can spread information like wildfire; or how websites that
feature your book can infinitely multiply the number of people who are informed
about it. This is the age when people first turn to their computers for the
answers to their needs before taking on the streets to scour for them.
Therefore, look for a book marketing service that include optimizing your
book's website for better visibility online, posting articles or parts of your
book on relevant webpages for more audience, or assisting you in creating
e-book or audiobook versions if you wish.
Amidst all these options, you as the author are
the best decision-maker as to which strategies will most catch the attention of
your target readers. Therefore, the best book marketing service is those that
offer a wide variety of marketing strategies, teach you the basics of each,
offer professional consultation services, and allow you to tailor your own
marketing plan according to your budget and needs. No two books are absolutely
the same but getting readers to buy your book instead of another with the same
topic can be tricky.
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